Supply chain · Full site + resource hub
The Netflix of
supply chain content.
ProvisionAI needed to own the supply chain optimisation conversation online — not just rank for it. Competitors had more brand recognition. The product had more depth. The site needed to close that gap before a prospect ever picked up the phone.
The problem
The product was deep.
The site didn't show it.
ProvisionAI had built two genuinely differentiated products — AutoO2 for load optimisation and LevelLoad for network flow planning. Real results. Real clients. But the online presence didn't reflect the depth of what they'd built.
Prospects landing on the site couldn't quickly understand what ProvisionAI did, why it was different, or which product was relevant to their problem. The site was doing the opposite of its job — creating friction rather than removing it.
How AutoO2 works — four steps shown in plain language, logos doing the rest
The core insight
GEO isn't just SEO for AI — it's writing so clearly that any system, human or machine, immediately understands what you do and who you do it for. Clarity at that level is a competitive advantage most B2B sites don't have.
The platform — AutoO2 + LevelLoad
Two problems.
Two solutions. One platform.
The challenge: a site that tries to explain two products at once usually explains neither. AutoO2 and LevelLoad solve different problems for different buyers — the site needed to serve both without conflating them.
Side-by-side positioning with distinct proof points for each. AutoO2: maximise payload on every truck, axle-legal, damage-free, every time. 5–10% freight cost reduction, ROI within 90 days. LevelLoad: smooth shipment volatility, lock in preferred carriers 30 days out. ~4% replenishment freight savings, ROI within 4 months.
AutoO2 and LevelLoad — two problems, two solutions, distinct positioning
GEO content — Scope 3 emissions
Scope 3 is where
the carbon is.
70–90% of a CPG company's carbon footprint sits in Scope 3. Transportation is the single largest category within it. Every CFO, sustainability officer, and ops VP with a 2030 net-zero commitment is searching for this connection.
Most supply chain software sites don't make it. We built a dedicated Scope 3 hub — regulatory context, investor pressure, customer demand, internal targets — written clearly enough to be found and cited by AI search engines, not just indexed by Google. The page positions ProvisionAI as the answer to a question every enterprise buyer is already asking.
Scope 3 hub — regulatory, investor, customer, and internal pressures all addressed
The proof — CPG leader case study
98% utilisation.
Costs and carbon cut simultaneously.
90–95% utilisation sounds efficient — until you're shipping hundreds of loads daily. That 3–8% gap compounds into extra trucks, extra miles, extra emissions, and extra cost every day. A global driver shortage and hard 2030 sustainability targets meant the operations team couldn't treat that gap as someone else's problem.
AutoO2 pushed utilisation to 98%. Transport costs down 4–8%. Carbon emissions cut 4–8%. Net-zero target supported through 2039. Efficiency and sustainability turned out not to be in conflict.
CPG Leader case study — 98% utilisation, 4–8% cost reduction, net-zero target supported
Real impact — Unilever scale
285,000 tons CO₂.
88,000 trucks eliminated.
The carbon sequestered by 4,675 acres of US forest every year — eliminated by AutoO2 across the network. Based on 21-day client impact data, annualised across the full operation.
Specific enough to be credible. Structured so the buyer can translate it directly to their own operation. Every metric on the page is answerable with a single question: "what would this look like for us?"
Real impact at Unilever scale — 4,675 acres of forest equivalent, annually
The resource hub
23 resources.
No schedule. No gatekeeping.
Webinars, ebooks, case studies, supply chain challenges — everything ProvisionAI has published, in one searchable place. Filterable by format and topic. Available whenever the buyer needs it, without a form to fill or a sales rep to go through.
Gated content optimises for leads. Ungated content optimises for trust. A buyer who has read three ProvisionAI ebooks before the first call is a fundamentally different conversation from one who hasn't. The hub turns a single visit into a recurring relationship.
Supply Chain, On Demand — 23 resources, searchable, filterable, no forms
Live webinars + on-demand library — featuring supply chain executives and practitioners
What it changes
Prospects arrive from organic search already educated. The site does the selling before the SDR sends the first email. The rep arrives to a buyer who already understands the product, the results, and the gap in their own operation.
See it for yourself.
The site is live. Walk through the product pages, the case studies, the Scope 3 hub, and the resource library. Everything we built is there.